ToysRUs Corporate & Proprietary Branding

ToysRUs, Corporate Branding & Geoffrey

I don’t want to grow up, I’m a ToysRUs kid.

Role

Lead Digital & Branding Designer

Team

Project Manager
Design Manager
Creative Director
Lead Copywriter
Photography Team

Timeline

2 years
(June 2016 - May 2018)

Tools

Skills Used

Branding Guidelines
Retail Merchandise
Employee Uniforms
Photo Editing
Corporate & Branding Management

Background

I worked closely both Toys”R”Us and Babies”R”Us teams, as well everyone at Corporate in order to maintain the brand, specifically the mascot: Geoffrey. As every company has a beloved mascot, it was my job to ensure that he was consistent amongst all brands.

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Lightroom

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Key Areas of Focus:

  • Style Guides

  • Product Design

  • Corporate Design

  • Stationary Design

  • Internal Marketing

  • Packaging Design

  • Website Design

  • Logo Design

  • In-Store Retail Design

  • Merchandise Design

  • Social Media Content

  • Mascot Design & Branding Management

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